Convenience Matters #2: Online learning opportunities offer 24/7 support

This is the second in a series of articles about the things credit unions can do to better meet the needs of their members and potential members.

One of the reasons members and non-members visit your credit union website is to learn whether you’re the right choice for their financial needs. You can show that you are by ensuring that their money questions can be answered no matter what day of the week or time of day.

How? Online personal finance courses.

You’ve got three options to add this key web feature or upgrade your current options.

1. Out of the box web courses

CUNA and other groups offer great —and budget friendly — online courses for credit unions that teach basic financial skills, the ins and outs of various loan types, and other important financial know-how. And some offer you the opportunity to include your own branding, so your members and community always remember that it is you providing this important resource.

The drawback is that some aren’t brandable and can look quite generic. You also run into the possibility of offering the exact same training as other local financial institutions.

2. Recordings of your live trainings

I hear the kids (and some of us who aren’t kids anymore) love watching videos online. Why not allow your education team to do double duty and record their live trainings. You can post them on your YouTube channel and embed them in your website to make a clear connection between your front-line staff and the community you’re serving.

Be careful if you’re presenting an out-of-the-box training program, though. These may be protected by copyright or licensing agreements that do not allow video recording. Also, ensure that you get model releases from any non-staff who present the training or who ask questions live.

3. Custom elearning programs

If you have an elearning pro on staff at your credit union — or if you can partner with one on a contract basis — you can create your own targeted trainings that cover the topics your members need to know. You can also ensure that local and state regulations are discussed by someone who knows how they work and what effects they have on members’ borrowing ability or rights, for example.

These do tend to be more expensive than off-the-shelf trainings or recorded videos, but they can provide a high level of education and incorporate your message throughout. You can also include badges and other elements that make it easy for people to share that they’ve completed the courses (spurring their friends to check your credit union out, too).

What courses have you offered on your website? How successful have they been in growing members’ financial capacity?