Samples and Work – Credit Union Copywriter, Jennifer Roland Cadiente

Brands I’ve Partnered With

Copy, Landing Pages, and More

A Comprehensive Guide to Outsourcing Your Core…And More (white paper, PDF download)
Go Ahead, Dream Big (home equity sales page, PDF download)
Remote Access
Affluent Credit Card Sales Letter — this project had a 20% response rate (image download)
Create — WorkSocial (PDF download)
Media Info Center — Maps Credit Union

Member Education Articles

Credit Sesame Report Shows Hawaiians Have Only 4% of Accounts in Collections — Why?, Credit Sesame
“USDA Loan Income Limits: Find Out if You Qualify,” Fairway Mortgage
“When To Get Preapproved for a Mortgage (Hint — Before Scrolling on Zillow),” home.com (PDF download)
“How Does a Reverse Mortgage Loan Work? It’s Not Magic, It’s Your Home Equity,” Fairway Mortgage
“Can You Buy a Manufactured Home With a VA Loan?” Fairway Mortgage
“VA Loan vs Conventional: Which Mortgage Is Right for You?” home.com
Electronic Signatures Protect You (PDF download)
Meet the 2015 Scholarship Recipients (PDF download)
The Importance of Financial Education (PDF download)
Find Maps Wherever Your Life Takes You (PDF download)
What Does Your Car Mean to You? (ghostwritten, PDF download)
Opening a new account online is easy
Maps Card Services Travel Notification

Credit Union News

“Above and Beyond Onboarding: How credit unions can respond to the Great Resignation and set labor standards that will benefit everyone for years to come, Credit Union Management
Lowering the High Cost of Internal Fraud, NAFCU Journal (PDF download)
Rivermark Credit Union Makes Car Loans Easy with Blank Check Loans for Members, Anthem
Forbes Releases Its 2019 Top Credit Unions List, Anthem
Likes IRL: Offering Customer Support on Social Media, Hewlett Packard Enterprise Forward (PDF download)
Northwest Credit Union Leaders Speak at Korean Credit Union Conference, Anthem
Spots Still Open for Financial Reality Fair Extravaganza, Anthem
Lower Valley Credit Union Proves Its Worth to the Hispanic Community, Anthem
Rogue Credit Union President & CEO Gene Pelham Gives Rural Oregon a Voice on the Fed, Anthem

Blog Posts

What is a digital wallet — and how can you use one?, Heritage Grove Credit Union
Learn to Love Budgeting, Heritage Grove Credit Union
Do I really need an emergency fund?, Heritage Grove Credit Union
7 Easy Security and Fraud Prevention Tips, Heritage Grove Credit Union
Give Yourself a Financial Check-up, Freedom First Credit Union
Protect Your Senior Parents from Scams, Soundview Federal Credit Union
Ready for College: Money Management Tips for Students, Soundview Federal Credit Union
The True Cost of Owning a Pet, Maps Credit Union (PDF download)

Content Marketing and Strategy

Press Releases

Maps wins award for financial literacy program
Western Oregon University joins Maps Community Foundation to address financial literacy
Announcing the Winner of the First Maps Community Challenge (PDF download)
Maps Credit Union Launches Inaugural Community Challenge Award — picked up verbatim by the Financial Brand

Social Media

Case Study: Backbone Coalition

Awards

Diamond Award
Credit Union National Association Marketing and Business Development Council — Public Relations, Single Event.

I planned and executed the entire PR campaign for this credit union’s first Community Challenge Award. It resulted in record local media coverage for the credit union.

Spectrum Award
Northwest Credit Union Association — Newsletter

I wrote and designed the quarterly print newsletter, and the issue entered reflected a redesign to a magazine format.

Judges comments included:

This is exactly the type of publication that sets credit unions apart from their counterparts.

It is definitely a step above the traditional newsletter.

I would most certainly read this if it came in my mailbox.

All-in-all a great piece.